Search Engine Optimisation
What is SEO?
SEO stands for Search Engine Optimisation. Search engine optimisation is a set of methods and activities that improve the position of websites in search engine results, such as those given by Google.
Some websites may want to show up higher on the page, and so they pay for search engine optimisation from companies that provide it.
OVER 67% OF SEARCHES ON THE INTERNET ARE DONE THROUGH GOOGLE. THAT'S WHY WE FOCUS ON GETTING YOUR WEBSITE RANKED ON PAGE ONE OF GOOGLE FOR THE MAJORITY OF YOUR CHOSEN PHRASES!
Benefits of SEO
- Search Engines outperform all other media in driving visitors to websites, with 85% of internet users citing search engines as the primary method to find websites
- Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service information or solution
- 93% of users don't look further than the first 2 pages of search results.
- How can your business succeed if you're not found there?
- 33% of users believe companies found in the top search results are a major brand in their specific product/service category.
- Successful SEO raises your online profile and builds brand awareness.
Google and the other search engines all have complex algorithms that rank websites based on dozens of factors, each weighted differently.
| Smart Business SEO Plan: |
|
Keyword analysis and research Competitor backlink analysis Website structure assessment Meta tag keyword placement Creation of H1 and H2 tags Optimal internal linking Search engine submission Google Analytics setup One-way link building from quality websites Regular traffic and rankings reporting W3C Validation |
| PRICE: $200/month |
| (after initial implementation) |
There are many factors which contribute to getting a high ranking on search engines. One is the age of your website and another are back links from reputable websites. Incoming links from other web pages is very high on their importance scale, so an expert SEO campaign needs to focus on these "off-page" techniques to ensure ranking success.
Tips for Website Owners
As a website owner, it is a good idea to search local directories and add your business and web address to their website. Another is social media. If you have a website, create an account using your business name on Facebook and Twitter and start social networking. This will contribute to your Google rankings. Remember...it is not just one strategy that will help you get on page one of Google but a combination of techniques which is implemented through an intense SEO Plan.
